Grant McGaugh – How to get the best out of branding with this 4-step process

In this episode you will learn the 4-step process to get the best out of your branding efforts. 

Social selling and the power it can provide
– Tweaking your profile that tells the story you need it to
– Your prospects and anyone to that you meet will be checking out your LinkedIn Profile
– Aligning your message with what your product offering provides.

Four-step process
1. Skills Gap Workbook – what do you want to accomplish
2. Review your SWOT (Strengths, Weaknesses, Opportunities and Threats) for your business
3. Fully defined Target Market demographics
4. Recommendations to fill the gaps of what has been identified.

This process is important for any business – small to large.
– Ideation of where your business is and if it aligns with your mission and values.
– New businesses will get a leg up in building a successful company.
– Existing businesses who are developing a new product that is going to market.
– This process will work with any industry focus.
– Repurpose your content to attract prospects.

Tools that assist you building your brand:
– InMail feature in LinkedIn
– Events on LinkedIn
– StreamMart
– Grammarly
– Audacity for podcasts
– Canva

Connect with Grant via LinkedIn.

This podcast is brought to you in part by MI Group:

MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.

This podcast is brought to you in part by mMessenger.co:

mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.

This podcast is brought to you in part by MI Digital Hub:

MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go.